Innis and Gunn Beer Store Display
A Scottish brewery ran a street promotion in Toronto supporting the availability of its products in Ontario. The promotion, called “Scan & Deliver,” makes use of an installation in the Liberty Village area of Toronto. Consumers were invited to scan a can of or voucher for there beer to receive a “pairing” to go with the product. The machine dispensed a variety of items, including tickets to local sports or entertainment events, meal or food gift certificates, and branded merchandise. The physical machine was accompanied by social media posts.
Innis and Gunn experiential display